Advantages of 3D Product Modeling for Different Industry Verticals

6 min readMay 13, 2019

On an e-commerce platform, customers can’t enjoy the privilege of physically examining a product before purchasing. The image of the product is the only source of information. If rendered product image in a photorealistic manner is posted on site, potential buyers can view the image from different angles and convince themselves. In recent times, the advantages of product 3D modeling for business are being availed of by different verticals for boosting sales.

3D modeling: The concept

When an object is designed and rendered digitally in software on three-dimensional axes, the 3D model is generated. The concepts of advanced geometry and mathematics are applied for representing the product’s image in three-dimensional mode through specialized software programs. Lines and curves along with other mathematical components are used for generating 3D models digitally. They can be used for simulating products on a computer, can be rendered in 2D and printed, or can be used for generating physical structures with 3D printers.

Uses of 3D modeling

3D models are used to serve varied purposes. They allow the realistic representation of products and humans digitally so that they can be incorporated in different media for showcasing onscreen. A concept in the pipeline can be visually represented using 3D CAD modeling before actual production starts.

Three-dimensional models allow visualization of products from different perspectives by allowing rotation. If an assembly has to be designed, the mutual arrangement of components with respect to each other can be spatially designed and visually represented.

Features in design which are not viable can be easily corrected using 3D models. This prevents costly repairs once the physical structure has been erected. For products which have to be 3D printed, blueprints can be generated for printing.

3D Modeling in Industries

3d product modeling services are extensively used in the e-commerce domain. This is because the image can be given a realistic view by allowing it to be scrutinized from different angles. The sales increase naturally.

Apart from e-commerce, This modeling is widely used in various industries for fulfilling different purposes. The various uses for which models are deployed in industries are discussed below.

a) Product Prototyping

Physical prototypes are costly. This is particularly true when objects with intricate designs such as wrist watches have to design. Also, costlier products like jewelry and larger objects like machine call for an investment of significant money for building prototypes. If the prototype fails to deliver as envisaged, significant money and time are wasted. This prospect is eliminated by 3D modeling. Any number of parts can be assembled and functioning of complex components can be tested with digitally engineered prototypes.

Product marketing can also be boosted with the help of 3D modeling. Breathtakingly attractive visuals like jewelry 3d designs can be created for advertising. Animation of the models offer additional scope for product promotion as an entire array of capabilities and features can be demonstrated. By adding interactivity, buyers can be empowered to visualize how the product would function so they can make informed decisions about purchasing.

Any existing item can be remodeled by integrating more advanced designing and texturing features. If a product has to be printed, various options for materials can be tested digitally before the actual printing.

b) Gaming Characters

3D modeling finds wide application in video games. With progression in technology, the realistic quotient of games has gone up as 3D interactive objects can be added. The characters are offered perfect and detailed representations and the scenes are rendered more realistic.

c) Medicinal Models

In the healthcare segment, medical 3d models are being used for simulating organs and skeletal components particularly those areas which are affected by deformities. For students of medicine, the models serve as aids for learning as anatomical parts can be accurately visualized. With the help of 3D imaging technology, demonstrations such as various textural organ layers can be done in an accurate manner.

By leveraging 3D modeling, surgeons can plan for surgeries with accurately designed structural models of medical parts. The parts can even be tailored to meet actual proportions and address the abnormalities from which the patient may be suffering. Surgeons can clearly explain to patients being operated upon what to expect in surgical procedures. This makes the patients confident and surgery can be done with ease.

3D imaging is vital in dentistry also. Teeth crown can be designed digitally and printed. Prosthetic limbs can also be printed in a simpler manner compared to earlier times which also is reducing their costs.

d) Interior designing and architectural visualization

With the aid of three-dimensional modeling, the visions of architects can be realistically materialized before the start of a project. Building construction blueprints can be designed with architectural 3d visualization. Interior and exteriors of the structure can be demonstrated easily. Various perspectives can be viewed and the proposed structure can be scrutinized in the bird’s eye manner from a ground position.

Clients who are investing in interior designs can have a realistic view of how the project would look after completion. Arrangements can be changed to suit the preferences of the clients. Fresh upholstery that complements the home décor can be finalized. Projects can experience easy approval. Needful changes can be done well before the start of the groundwork.

e) Fashion items designing

The fashion industry has always been at the forefront of adopting the latest technologies. This holds true for three-dimensional modeling also. Clothing designs can be dynamically modeled digitally by fashion designers and artists. They can experiment with various textiles. Attractive fashion catalogs can be designed for e-commerce sites. Clothing for different characters in video gaming and motion films can be designed with 3D imaging.

Complex and filigreed jewelry can be designed with 3D modeling. Designers can virtually plan the best way to incorporate various precious gems in the design without the need to create physical prototypes first. Jewelry items can be customized to match the preferences of the clients. The client satisfaction level is also high as customers can be offered insights into the final product.

f) Mechanical Engineering

With the help of 3D CAD models in the mechanical engineering domain, complex drawings can be elaborated and accurate specifications can be developed. This proves valuable in supporting the designing, constructing and producing mechanical parts and products.

Mechanical engineers can develop photorealistic images using CAD modeling which are highly realistic and represent the physical products accurately in digital mode. This also sweepingly used in different allied industries such as manufacturing of vehicles, construction designing, shipbuilding, and production designing of complicated mechanical products.

g) Publishing

In the publishing domain, this can be used for rendering photorealistic images which can be used for the portrayal of illustration in textbooks, etc. The pictures of flora, fauna and other hard to comprehend concepts can be realistically displayed.

Advantages of 3D modeling

3D modeling offers many benefits. With 3D as the center point, cutting-edge marketing and promotional strategies can be developed and coordinated. The theme of any product can be created in a customized manner. 3D models can also be rendered in 2D and detailed features can be incorporated. A product can be displayed on the white backdrop easily and the appearance of products which are not so photogenic can be enhanced. While promoting products on TV or online, 3D modeling can add an edge to advertisements.

3D Product Designing Best Practices

While using 3D modeling for product designing, adhering to proven best practices can enhance outcomes. The list of suggestions is exhaustive and you can browse them online. You need not rely exclusively on a particular package for optimum results. A number of high-end professional designing software packages are available for you to realize your creative aspirations. These include Autodesk Inventor, Catia, 3DS Max, PTC Creo, etc.

You must create models on a scale that matches their actual sizes. Irrespective of the measurement scale used, you must create full-sized models only infallibly. You need to factor in the default trimetric or isometric orientation of the software before planning the orientation of your model. This would allow you to demonstrate the features in optimum descriptive mode.

With Isometric orientation, you can present the 3d model’s accurate view reasonably well on the computer’s monitor as well as on 2D paper sheet. The object is projected on the drawing surface with the help of 3 spatial axes in a trimetric orientation. The axes seem to be inclined unequally in this view. The purpose of the primary features of the design can be captured with the help of sketches. The success of a design is based on the accurate ordering of features created.

Way Forward

There are many business verticals and industries which can take advantage of the features of 3D modeling. You can also get in touch with the experts of leading 3D product modeling companies like ThePro3DStudio for getting created attractive and detailed models. Bringing vision, howsoever unique, to life is now possible with 3D modeling.

You can also go through:

  1. Drive Online Sales Exponentially by Leveraging 3D Product Visualization
  2. Product Visualization: How it can increase ecommerce sales?
  3. 3D Product Design: Industries that take advantage of it




We provide high quality 3d services which include 3D modeling, rendering and animation services for various industries.