Drive Online Sales Exponentially by Leveraging 3D Product Visualization
For marketing purposes, 3D rendering is being aggressively used as a promotional tool. With the advancement of 3D designing software and a phenomenal increase in processing powers, it’s use is becoming more frequent. In many industries like furniture retailing, 3D rendering has literally superseded conventional product photography in the studio environment.
The application of 3D rendering is not limited to interior designing only. Objects can be visualized in a lifelike ambiance. This enhances the attractiveness of digital modeling. It is now being leveraged in a wide array of industries like architecture, furniture, jewelry, etc.
3D rendering is differentiated from various forms of computer general 3D models in terms of its focus on photorealistic visualization. If you don’t have sufficient exposure to 3D modeling tools, you would not be able to differentiate 3D rendered images from professionally photographed ones.
Images which have been completely rendered have textures specific to materials, customized lighting option, and a significant amount of detail. All these properties render 3D product visualization such an important tool for driving online promotional campaigns. The detailed images can be interacted with by potential customers for evaluating quality, functionality, and visual feel of the products right from the comfort of their homes or specific locations.
Product Visualization: The Concept
Product visualization and rendering are the terms which are interchangeably used by many. This technology is used for quick and realistic visual depiction of architectural elements or products. The story of a product can be aesthetically narrated through immersive images even when the product is in the early phases of development. 3D rendering and visualization can be used for showcasing programs and concepts also.
To be specific, the visualization process involves leveraging of the potential of rendering software for showcasing and manipulating 3D models, technical blueprints, manufactured parts related details, large product assemblies, etc. The designer, as well as end user of a product, is offered a realistic visual representation of the concept which is in pipeline and one need not rely on imagination only.
Components of 3D Product Visualization
3D visualization usually is comprised of product modeling, an illustration of the product, animation, designing related documentation, prototype design, analysis, 3D modeling, and rendering of technical drawings. Some other options may be available based on particular engineering firm’s functions.
You have to consciously choose your option for marketing purposes to ensure that sales get increased significantly. You have to factor in various aspects for harnessing the potential of 3D visualization for driving sales.
How 3D Product Visualization Can Be Used For Driving Sales?
1) By Creating Rich Visual Narration With 3D Imagery
You need to have a little understanding of human psychology for driving marketing successfully. The way the product is placed, an online store’s layout is designed, models or mannequins are used; all have a bearing on sales.
For engaging prospective buyers and influencing their decision-making capabilities, you have to creatively leverage the emotive factors. This marketing strategy complements 3D product rendering optimally.
With computer-generated imagery, you can position the product in the optimal setting for creating an emotional bonding which customers would not be able to overlook. This strategy also works perfectly for 3D architectural rendering on a large scale like in designing the exteriors, landscapes or interiors. It is easy to visualize how the backyard of a house along with the exotic garden would appear in the soft atmospheric lighting of the moonlit evening even before the work for the project has been started.
The buying decision becomes easier when one can visualize how the new furniture would appear to enhance the décor of the living room. All these visualization capabilities really impact the purchasing decisions of prospects favorably.
2) By Creating Cut-Out Shots
You can engage customers and enhance sales realistically by creatively putting in use layering or cut-away views. You may benefit from the fact that views created with 3D rendering does away with the need of developing a full-fledged prototype, which has to be dismantled later, for showcasing the inner functioning of the product.
Your marketing campaign becomes more transparent with the usage of cut-out images. The complexities of the product can be visually explored by prospective buyers. The 3D visualization method can be used for highlighting the distinctive technology or stellar aspects of the product’s design particularly the patented materials. This would help you stress upon the benefits of your product compared to competitors.
Cut-out shots are particularly helpful for visualizing tech and automobile industry related products. However, the shots can be successfully used in other domains also. With the introduction of sliding panels that display before and after visualizations, interactivity can be added to 3D cut-out shots. Interactivity can be added in other ways also.
3) By Re-branding Product Lines Without Starting from Scratch
If studio sessions have to be repeatedly arranged for adding more edge to marketing campaigns, it can be a cost-intensive proposition. New settings, props, and components would be required for each session.
For 3D product modeling, you would require only a basic set of 3D models. These models can be used for generating and refreshing campaign looks every time without investing significant time and money. This would prove useful during seasonal or festive marketing drives.
You can also incorporate fresh products easily into the existing line of products by modifying the 3D stock of computer-generated pictures. You can sell purpose with 3D rendering that helps in re-brand and update collection of products. You can showcase the capabilities of them in any context as you deem suitable for targeted customers.
4) By Highlighting Finer Details
You can use either evocative and lavish settings or exhibit miniature product details to enhance the sales of products optimally. If you are targeting discerning consumers, you can leverage high-quality 3D rendering strategy for adding cutting-edge to your marketing strategies and campaigns. You can focus on the product’s quality or distinctive aspects of craftsmanship with superlative quality rendering.
You can easily stress on features of high-end products using 3D visualization. Such products can include bicycles, luxury vehicles, robotics, etc. The finer detailing and realistic rendering can be used for showcasing products on online catalogs or eCommerce sites and for engaging remote consumers. Buyers can minutely examine the virtual product without having to rely on physical prototypes. When 3D rendering is added to online promotional campaigns, you give your brand’s products a competitive advantage over adversaries.
5) By Creating Social Media Audiences’ Oriented Attractive Visuals
As e-commerce is gaining traction, it has become imperative to divert extra attention to the marketing strategies used for engaging online customers. Online marketing can be done in various ways like banner ads, social media sponsored content, etc.
Businesses often experience challenges in attracting the attention of customers as consumers may be interacting with online ads in different ways. One needs to create a campaign that can stand tall amongst a series of other ads which are present online. It is important that customers don’t scroll past your online ad in just a few seconds.
The advancements in the capabilities of 3D rendering have rendered computer generated and rendered images the pivotal point for different campaigns on social media. The designs offered by 3D visualization are captivating and hyper-realistic. They are sleek, aesthetically charming, and streamlined for showcasing on social media like Instagram. One can also benefit from visual storytelling as social media ads often depend on compelling images.
6) By Using Variations on Computer Generated 3D Models For Creating Polls
Many companies reinforce their presence on social media through polls on different subjects. This is useful in promoting consumer engagement and for gaining constructive insights into the preferences of customers. The in-built customer poll options are available in social sites such as Twitter and Facebook wherein customers can choose options and compare various product ideas in the pipeline.
In this context, captivating visuals are important. When consumers are asked to vote on tailored options for product sets such as colors of laptop or designs of attire, the image sets to be used should not differ extensively from the actual color or design of the product.
It is essential that atmospheric elements and lighting schemes should be kept unchangeable. This can be challenging to achieve with conventional photography. 3D rendering, however, empowers us to alter any feature with the lesser effort so that consistency is maintained across the complete collection of product pictures.
7) By Presenting Different Viewpoints to Customers
You can engage potential customers better with the product by offering different points of view. This is similar to creating a setting where emotions and atmospheric elements are combined for promoting products. When you show different images of a sleek product in a complementary manner combined with all accessories which are integrated in a seamless manner in inviting setting infused with warmth, you can leave the customer wondering how they can use the product differently.
The customer is not forced to make a positive or negative decision on the spot rather s/he is left with various options. When different points of view are used for supplementing marketing strategy, you can promote anything like interior designs or products in different contexts. You can also trigger a business to business commercial sales also.
When the product is placed in the relevant context and different angles are provided for convenient viewing, customers can judge the dimensions easily and compare the same with standard models. The lifestyle images can give a fillip to your marketing campaigns and customers won’t demand to see the physical product.
8) By Providing Panoramic Views and Virtual Walkthroughs
You can put 3D product rendering into use in a newer manner which is gaining in popularity. The complete array of 3D visualization services is being offered by specialized companies which are customized particularly to virtual reality applications. The spotlight is put on the product by harnessing the capability of designing interactive and compelling content which can be taken beyond gaming or virtual reality.
You can put together an online exhibition room of products for offering consumers virtual walkthrough. You can also provide 3D manuals for assembling furniture components more intuitively compared to pdf manuals. You can also leverage 3d product animation for showcasing the steps that are used for constructing a product so that manufacturing quality and care taken can be highlighted.
9) Offering Different Options and Styles That Can Be Customized
Choice of independently examining products is the first priority of online shoppers. They want to surf through hundreds of catalogs online from the comforts of their homes. Customizing of shopping experience in a highly personalized manner is important in this case.
You can cater to this need of customers by offering multiple options for products for highlighting special features. When the style sets are innumerable which can be personalized, products become more marketable.
As a business, you can showcase the complete range of product options available to customers online by leveraging 3D rendering. Customers can browse through the product versions and evaluate them till they reach the options which meet their needs.
When the inventory size increases for your brand, you can promote a higher purchasing rate by offering autonomy to customers and promoting the feeling of a more genuine experience. Brand loyalty for the long term can be created and sales can be boosted.
10) By Enhancing the Knowledge of Customers
You can help in creating a genuine and immersive shopping experience for customers by eliminating the feeling of ‘advertisement’ or ‘forceful campaigning’. This opportunity can be used by you for building loyalty towards your brand.
You can deploy a series of photorealistic images for walking the customers’ through the engineering process of your brand. The images can also be used for comparing different products informatively for educating your customers and for increasing sales.
3D rendering application can also be leveraged for technical products as well. You can make the images available on the website of your brand. These images would help customers familiarize themselves with the product and also compare the same with different products from various brands.
3D rendering can be utilized for adding more firepower to online visuals, diversifying campaigns, creating dynamic ad campaigns, and leading to an exponential growth in sales.
Conclusion
You can get in touch with renowned companies like ThePro3DStudio for getting created superlative quality 3D rendered product images that are aligned seamlessly with your marketing requirements. You can gain access to a fleet of experienced and exceptionally gifted 3D modelers who can work towards materializing your online marketing visions. At ThePro3DStudio, you can avail of a complete array of 3D rendering services like 3D landscape rendering, 3D architectural rendering, 3D furniture rendering, etc. Based on your business needs, you can choose the rendering option that optimally suits your product rendering needs and photorealism requirements within the lowest turnaround time.
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